Strategy
Tactics without strategy is the noise before defeat –Sun Tzu.
Strategy not only allows businesses to define what success looks like for them, but also it lays out the roadmap of how to achieve that success. A communications strategy in turn keeps teams focused, productive and profitable. In the absence of a clear communications strategy, teams flounder and can waste precious budget chasing opportunities that may feel right but that don’t further the business in the right way.
Strategic development
Your journey.
It’s about where you’re going with your communications, how you’ll get there, when, and, most importantly, why. Your communications strategy should not only fit into your overall business strategy but also identify your strengths, aspirations and goals - and with our counsel we can help you package that into an attractive proposition for your customers.
Stakeholder mapping
Know your audience.
Stakeholder mapping identifies the internal and external audiences who can be targeted by your company’s communications or marketing strategy. Once mapped and identified, it is useful to sort them according to their impact on your company in order to structure communication activities accordingly to get the very best results.
Key messaging
Say it well.
Key messaging is essential as the foundation of your branding that aligns the salient points to get across to your stakeholders. Staying focussed on creating consistent messaging is easier with a professional communications partner.
Market analysis
Gain insight.
Knowing your markets allows you to create a better strategy. What are your market’s needs? What are the barriers to entry? What do your customers think of you in this market? These answers shape a company’s decisions.
Competitor analysis
Where do we stand.
Understanding what a company’s competitors are doing is important. It isn’t in order to copy them, but to monitor and be ready to address or react to any actions.
Constant evaluation
Keep on track.
Auditing, tracking, reporting and evaluating. The final step that is often missed at the end of a campaign, but it is as important as everything else and needs to be done. Evaluating the results of campaigns provides the opportunity to assess the communications goals and redefine strategy, giving better insight on activities and a measure of return on investment.