Content
Make communication resonate and drive business goals.
It’s not enough to communicate, the goal is to change behaviour. One tool to use is well-constructed, thoughtfully-written, targeted content that hits all the right key messaging effortlessly. Done correctly, exceptional content, no matter where it is, makes your communications and marketing activities resonate better, work harder and drive your business goals.
Media relations
Connect with your stakeholders.
Getting into the press – or staying out of it – is a skill. Knowing the media landscape of a country or region is only part of the puzzle. At Indaba, we take your objectives, find the news and create the story, or find the news to piggy-back onto. The differences in the media in the UK, the US, Canada and other over 20 countries worldwide we work in also come into play. We rely on the exceptional media relations skills, long-standing contacts and creativity our international team has.
Social Media
Talk to the world.
Social media channels are a vital component of any communication or marketing plan to connect, to communicate, to inform and to engage with stakeholders. But don’t be fooled into thinking it’s the same as running a personal account; from strategy to tone of voice, relevant platforms, community management and paid social, there are many considerations to take into account.
Blogs
Tell your story.
Blogs are the perfect tool to leverage content from a client’s perspective – let them tell their story, their way without editorial confines. They are ideal content for company websites, customer enewsletters and other direct customer marketing activities.
Case studies
Tell their story.
In contrast, case studies let a company’s customer tell their story, from their perspective. The endorsement from an unbiased third-party make these particularly well-received with the press as well as useful sales collateral. They perform on company websites too.
Copywriting
Maintain your unique voice.
Your copy should always consistently reflect the character, personality and tone of your company or brand. You are unique; your copy should be too. Great copy promotes the benefits of engaging with you, the experience you provide and the advantages your customers achieve, short and long term. Trust it to professionals.
Collateral
Showcase your brand.
Using published collateral the right way is an effective method of connecting with and informing your customers as well as selling to them. These support tools make your sales efforts more effective and easier, presenting your brand or company in the right way, in whatever languages need.
Translations
Speak the language.
Translations aren’t simply about converting content from one language to another using software; they’re about converting meaning, brand personality and tone of voice. Different cultures engage in slightly different ways, so for budgets not to be wasted, don’t fall at the last hurdle – the translations. Do them right as well and communicate just as well in Portuguese as in Polish.